Venator Performance Marketing
Our company was born in April 2000, two months before the great dot.com bubble collapse. Our mission at that time was to “put doctors on the web,” and the crash of that bubble placed our entire business model in jeopardy as the general public no longer believed in the hype. We marched forward through the storm, however, and immediately became aware that we would need to put our money in direct line with our clients. Performance marketing became our calling card!
Early on, we had some great successes, but we also made some mistakes. Our first mistake was our initial name, SignatureWeb Medical. We knew it was too long for email, so we shortened it to SWM. Soon we were gaining attention for “Single White Male” date listings. We tacked quickly and changed the name to SignatureSpecialists. It seemed to make sense as we were moving beyond just medical roots—until all of our emails were blocked by spam filters because of the word “Cialis” hidden within “Specialists.” We also started receiving inquiries from state prison systems requesting signature specialists to assist in court cases. We pivoted again and changed our name to SignatureForum and gave our brand a break, but doubled down on our focus on results—we didn’t sell any sizzle, we just delivered a great steak.
Client Value Proposition
Lead Generation, Lead Conversion, Full Funnel Analytics at Scale
Our great successes came from our ambition to generate great client results—after all, we still didn’t have a solid brand name to rely on. We were driven by a model that had the cost of a digital lead (“guest” in our parlance) driving our focus. The model dictated that we had to create value and produce meaningful leads at a competitive price point.
A second breakthrough arrived in 2003 when a client called us to state that our leads were of poor quality. True to our culture of being open to criticism and quick to adapt, we decided to eat our own lunch and created our response center to handle those leads. We became immediately successful at converting those “guests” into a strong flow of valuable customers through our SignatureResponse team.
By 2004, we realized that we needed enhanced CRM capabilities to integrate and better understand “guest” performance through the entire marketing funnel, and our analytics team was born. Today, our clients partner with us to generate digital leads, manage their digital leads through our world-class response center, and engage us to generate marketing insights that help them optimize the return on their marketing budgets.
Venator Performance Marketing is Unleashed
Since 2018 onward, we have chosen to continue to brand our response center as SignatureResponse while rebranding our marketing and analytics team as VenatorPM. It is an exciting time for us. As a company that has consistently grown through word-of-mouth referrals, we felt it was time to embrace a name that better aligned with client partnerships and what we do.
Enter: Venator, the hunter.
Venator - Def: Hunter
Just as our name suggests, we hunt for leads using data-driven analytics, use targeted ads that convert lookers into quality leads, built a proprietary system that nurtures prospective patients, produce compelling copywriting, and utilize an industry-customizable online scheduling system.
From generating the lead to scheduling online, evaluating our in-house response center, and monitoring attendance rate, the VenatorPM team closely analyzes every step of the appointment booking funnel.
We combine diligence, training, speed, insights, patience, knowledge, and poise to not only create new customers for our clients but to do it in a way that creates the right customers at the right time in a substantial way that provides them with the best possible results.